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Government funding

AgriMarketing – Market Diversification for SMEs

The AgriMarketing: Market Diversification for SMEs, delivered by Agriculture and Agri-Food Canada (AAFC), provides non-repayable contributions to help Canadian SMEs in the agriculture, agri-food, and agri-products sector expand exports and interprovincial trade into new, non-traditional markets

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Whether you’re just exploring funding programs or ready to apply, Ayming is here to help.

Status

Available

27 April, 2026

Funding

Up to $100K per project

Up to 70% of eligible costs

Overview

Market expansion

Federal

AgriMarketing – Market Diversification for SMEs

The program prioritizes projects that address trade disruptions, reduce reliance on traditional markets, and capture high-growth opportunities. All sectors are eligible, with priority given to those hit by tariffs or trade disruptions in the past 12 months and projects targeting emerging markets.

Eligible Activities

Applicants must clearly demonstrate how their proposed activities support long-term sector growth, reduce trade uncertainty, and diversify into high-growth, non-traditional markets.
  • Trade Disruption Response: Immediate financial and technical measures to mitigate the impacts of trade disruptions and strengthen supply chain resilience.
  • Market Research: Identifying new high-growth markets, assessing competition, and understanding consumer demand in target regions.
  • Trade, Branding & Marketing Strategy: Development of trade, branding, and marketing strategies tailored specifically to new target markets.
  • Trade Missions & Shows: Incoming, outgoing, and exploratory trade missions, including participation in international trade shows to expand market access.
  • Buyer & Distributor Training: Technical training for buyers and intermediaries on Canadian products and handling requirements.
  • In-Market Promotion: initiatives and social media campaigns designed to increase visibility and drive demand in new markets
  • Translation & Localization: Translation, localization, and interpretation services to adapt products and marketing materials to new target markets.
  • Legal & IP Services: Legal advisory for commercial distribution or representation agreements, and intellectual property protection — including copyrights, patents, and trademarks in target markets.

Eligible Applicants

  • For-profit organizations and Indigenous organizations
  • Operating in the agriculture, agri-food, or agri-products industry
  • Directly involved in growing, harvesting, processing, transforming, or consolidating products
  • Fewer than 500 full-time equivalent (FTE) employees
  • Must demonstrate how the project targets new opportunities in high-growth potential and non-traditional markets to increase and diversify exports or strengthen interprovincial trade

Project Requirements

Projects must be clearly oriented toward new market diversification, not maintenance of existing trade relationships:

  • Project must target new, non-traditional markets, not established markets where the sector has been active for 5+ years
  • Must clearly explain how proposed activities support long-term sector growth or reduce trade uncertainty
  • Minimum total project cost of $20,000
  • Maximum project duration of 18 months
  • All eligible project costs must be incurred on or after April 1, 2026
  • Total government funding from all sources cannot exceed 85% of total project costs.

Why Work With Ayming?

Export Market Expertise

Our consultants understand how to frame your market diversification strategy in language that resonates with AAFC evaluators.

End-to-End Application Management

From eligibility assessment and budget structuring to technical writing and submission, we manage the entire process so you can focus on your project.

No Upfront Fees

Our success-based model means you only pay when you receive funding. Zero financial risk to explore your eligibility and start your application.

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Proven Track Record

We have helped hundreds of Canadian companies and organizations successfully access federal and provincial grants.

Tight Deadline Support

Our team can mobilize quickly to assess your project and prepare a compelling, compliant submission respecting every deadline.

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Continuous Intake

With continuous intake open until September 30, 2030, the right time to apply is now, before the funding pool is fully committed. We help you move quickly and compellingly.

Ready to expand into new markets?

Contact our grant experts today for a free eligibility assessment and find out how much funding your project could unlock.

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Our Government Funding Experts

Sadiar Ameri

Managing Partner & President, Canada

Tavia Fedoruk

National Director – Direct Funding

Get in touch

Speak to us about this program

Whether you’re just exploring a government funding program or ready to apply, Ayming is here to help. Our direct funding experts simplify the process, maximize your funding potential, and guide you through every stage of financing your project.

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