Market Diversification and Trade Resiliency Initiative

Support for Ontario agri-food producers and processors expanding into new markets

The Market Diversification and Trade Resiliency Initiative (MDTRI) is a Government of Ontario funding program designed to help agri-food primary producers and processors diversify domestic and international markets and strengthen trade resiliency.

The program prioritizes new and growing markets, with targeted support for businesses reducing reliance on the U.S. market while expanding sales, production capacity, and market readiness.

The time to act is now! Given the highly competitive nature of this program, it’s important to start the application quickly to build a comprehensive proposal and apply before funds run out.

Eligible activities

Projects must fall within one of the following categories (one application per category):

Market Development & Diversification – Implementation Planning

• Market analysis and target market identification

• Regulatory and labelling requirements assessment

• Supply chain and logistics planning

• Market entry roadmaps and go-to-market strategies

• Third-party training linked to implementation

Implement Market Development & Diversification

• New product development and scale-up activities

• Regulatory review, formulation, shelf-life testing

• Branding, marketing strategy, and promotional materials

• Tradeshows, buyer meetings, and sales missions

Implementation of Equipment & Technology

• New or OEM-refurbished equipment supporting new products or markets

• Lease-to-own equipment (principal payments only)

• Installation, shipping, and vendor-provided training

Eligible applicants

Eligible applicants must:

• Operate in Ontario

• Have fewer than 500 employees at the project location

• Apply only for products produced or processed in Ontario

• Fall under one of the following categories:

  • Primary producers (crop, livestock, controlled-environment agriculture, beekeeping, maple syrup, biomass, packing/washing)

  • Processors (food, beverage, ingredient processing, slaughterhouses, pet or livestock food)

  • Aquaculture and fish/seafood processors (eligible for international marketing only)

Why Ayming?

Our team of experts will take the time to understand your current and future planned projects. We will then align these initiatives to the program in order to provide you with the highest ROI and the highest chance of approval.

• We have extensive experience supporting Ontario agri-food producers and processors with market development, export readiness, and expansion projects.
• We are the first Canadian company to establish a national grants practice.
• Our proprietary artificial intelligence (AI) driven database of grants provides live access to thousands of programs, including a custom snapshot of all federal and provincial grants currently available to each company specifically.
• Our highly experienced delivery teams boast over 50 + years of combined grants experience and over 200+ years of combined SR&ED experience, meaning you partner with true subject matter experts who are invested in your success.
• No risk success-fee remuneration.

Contact one of our Grant experts today to get your application started ASAP before program funding is depleted! We’re here to help and answer all of your questions.