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Ayming's Mission, Vision & Values

Going Further, Together.

Our Mission, Vision & Values

At Ayming, we have always been inspired by a vision of helping companies achieve sustainable growth and success while enriching the lives of their employees, customers, and communities through our support and actions.

Our Vision

At Ayming we’re inspired by a vision of businesses achieving sustainable growth and enriching the lives of their employees, customers and communities, with our long-term support.

Our Purpose

The over-arching purpose of everything we do is clear. Simply put, it is to help companies fund their innovation and growth in a sustainable and profitable manner, helping them leap ahead competitively.

Our Mission

Ayming’s mission is to remain best in class and to continue to be recognized as the global leader that companies turn to for honest and strategic support to fuel growth and profitability.

Further Together

Ayming’s success and the success achieved by our clients, hinge on our people – their expertise, values and behaviours.

The culture within Ayming nurtures these values and ways of behaving. ‘Further together’ is how we sum up this culture and our approach to working in teams and with our clients. It is a crucial part of how we attract and retain the brightest talent and create a stimulating and enjoyable working environment.

Ayming’s values are not ordained by our Executive Committee. They are an expression of what our people actually think and feel about their roles and their company.

In 2018 we asked our employees to describe their values in their own words. Focus groups were held in each country where we operate, and an opinion survey of our entire workforce was conducted.

Out of this process were born the values which bind us:

TEAM SPIRIT – The way we work together

We support each other by sharing knowledge and ideas, as well as combining our complementary skills to create the best outcomes.

CREATIVITY – The way we innovate

We investigate and analyse, using our entrepreneurial mind set, industry insights and original thinking to solve problems.

PRAGMATISM – The way we get it done

We focus on client results, creating concrete solutions rooted in our experience and expertise, not in business theory.

OPEN MINDS – The way we communicate

We listen, value all views without bias or presumption, and encourage dialogue, sharing the facts clearly and openly with colleagues and clients.

PASSION – The way we feel

We are engaged and enthusiastic, work in a positive and friendly environment, and are only satisfied when we have achieved truly valuable results.

INTEGRITY – The way we deal

We respect each other and build relationships based on honesty and trust, observing the highest standards of ethics in all our business dealings.



We incorporate this way of thinking and the above values into everything we do at Ayming.

With us, you can trust you have an ethical partner who is invested in your success for now, and for your future.

We are with you every step of the way, going further together.


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