International Innovation Barometer 2024

Learn the proven tactics that the world’s most innovative leaders are using to succeed.

Cover image - International Innovation Barometer 2024

In a world grappling with economic challenges, there’s a pressing need for sustainable innovation. The global community is approaching crucial net-zero deadlines, demanding unprecedented investments in climate technologies. This convergence of economic hardship and environmental urgency has made sustainable innovation a focal point in global government policies.

Introducing our fifth annual International Innovation Barometer report – a pivotal moment where innovation and sustainability become inseparable. Built on our analysis of global R&D trends from the past four editions, the International Innovation Barometer 2024 reflects insights from a survey of 1,053 key decision-makers, including R&D and innovation directors, Chief Financial Officers, Chief Executive Officers, and business owners across 17 countries spanning Europe, North America, and Asia.

Key findings from this year’s Barometer include:

  1. Innovation is essential for businesses: 99% of surveyed companies are actively innovating, with 97% having dedicated innovation budgets and 89% maintaining specialised innovation teams.
  2. On average, businesses allocate a substantial 6.4% of their revenue to innovation, with 55% investing between 6% and 10%.
  3. While only 23% rank sustainability as a top-three organisational priority, a noteworthy 78% have earmarked up to 20% of their annual budget for sustainability, with nearly 33% allocating between 11% and 20%.
  4. Approximately 33% identify challenges in the form of insufficient R&D tax incentives and a lack of supportive government policies hindering their progress.

Join the global conversation on innovation and sustainability – Fill in the form to grab your free copy of the International Innovation Barometer now!